ASTM STP 1155 Product Testing with Consumers for Research Guidance: Special Consumer Groups, Second Volume
ASTM STP 1155 is offered by IHS as part of an online subscription to the Special Technical Publications Library.
You may also purchase this publication alone from the IHS Standards Store.
Wu, LS
The Symposium on Product Development and Research Guidance Testing with Special Consumer Groups was held in May, 1991. The symposium was sponsored by ASTM Committee E-18 on Sensory Evaluation of Materials and Products. The symposium was held in cooperation with the Product Development Management Association, the American Marketing Association the American Statistical Association (Committee on National and International Statistical Standards), the Institute of Food Technologists, and the Marketing Research Association.
Specific topics covered by the papers in this collection include:
- consumer perceptions of ethnic foods
- ethnic identification
- factorial design
- linear model analysis
- segmentation, analysis of variance, experimental design
- special consumer group influence
- sensory research
- over the counter (OTC)
- prescription medications
- children test groups
- scaling results
- sensory segmentation
- attitudinal methods
- behavioral methods
- mall intercept
- consumer feedback
- ethnic testing
- health and beauty aids
- specialized populations
- focus group
- cross-cultural study
- French-Canadians (FCs)
- English-Canadians (ECs)
- subculture