ASTM Int'l to Develop Standard for Consumer Research Scales - ASTM WK19660
September 9, 2008 // Published as a news service by IHS
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ASTM International Committee E18 on Sensory Evaluation of Materials and Products is working on a proposed standard that will provide sensory professionals with guidelines for developing, selecting and using scales in the context of sensory experiments and consumer research.
ASTM WK19660 - Guide for Developing and Using Appropriate Scales is being developed by Subcommittee E18.04 on Fundamentals of Sensory.
Scales are used as a fundamental method by which descriptive properties and affective reactions to products are quantified.
Producers of consumer products including food and beverages, perfumes, personal care items and restaurant supplies all make use of scales in determining quality assurance and product development issues, said ASTM International.
"The ultimate goal in developing [ASTM] WK19660 is to provide some very practical guidelines on scale selection and development to all professionals interested in sensory and consumer research," said Andre Hueniken, manager of support, Compusense Inc. and chair of Task Group E18.04.08 on Scaling.
"These professionals range from researchers, technicians and technologists who create and run the tests, to product developers and various levels of management who make practical business decisions based on the results and analysis."
Source: ASTM International.