ISO 25639 Seeks Greater Transparency in Worldwide Exhibition Industry
December 31, 2008 // Published as a news service by IHS
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The International Organization for Standardization (ISO) said ISO 25639:2008, an international standard for exhibitions, shows, fairs and conventions, is expected to bring greater transparency and consistency to the exhibition industry worldwide by providing internationally agreed terminology and statistical methods.
The standard consists of two parts, respectively addressing exhibition terminology and statistical methods.
ISO 25639-1:2008 - Exhibitions, shows, fairs and conventions - Vocabulary includes terms and definitions often used in the exhibition industry. It is intended to facilitate a common and universal interpretation of this terminology, facilitating understanding between industry players, according to ISO.
ISO said it is also intended to improve professionalism and raise standards for the exhibition industry and to serve as a guideline for industry players to be more discerning with regard to the various statistical data released on exhibitions.
ISO 25639-1 groups terms into four categories:
- Individual and entity, which lists and classifies the various types of people involved in the exhibition industry.
- Type of event.
- Physical item, which describes the various components such as size of the exhibition.
- Type of facility, associated print material and miscellaneous.
ISO 25639-2:2008 - Exhibitions, shows, fairs and conventions - Measurement procedures for statistical purposes provides standard measurement procedures to facilitate confidence in statistics related to exhibitions.
"International consensus on the set of terminologies of ISO 25639:2008 will provide the common reference that enables a high level of transparency and professionalism in an increasingly global exhibition arena," said Stephen Tan, leader of the ISO project committee (PC) 237, Exhibition terminology.
"Industry players, which include exhibition organizers, contractors, venue operators, freight forwarders and auditing firms, will be able to communicate consistently to all companies and corporations. This will facilitate the evaluation of statistical information and thereafter, the decision-making process," Tan said.
Source: International Organization for Standardization (ISO).