OECD Releases Primer on Sustainable Development
December 8, 2008 // Published as a news service by IHS
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A book about sustainable development from the Organisation for Economic Co-Operation and Development (OECD) will use a low-carbon publishing technology for sales in far-flung global markets.
The book, titled OECD Insights: Sustainable Development, will be printed and sold in an Australian bookshop using one of Time magazine's Inventions of the Year - the Espresso Book Machine from On Demand Books.
Aimed at a broad reading public, the book provides an introduction to what lies beneath the label of sustainable development.
It presents data, analysis and policy approaches, plus suggestions for action as part of a package to promote sustainable economic growth while at the same time respecting the environment.
In choosing the Espresso Book Machine to launch the book, OECD said it is taking advantage of technology to go beyond standard publishing practice. Normally, books are printed in one place, shipped worldwide to distributors and then forwarded to booksellers, generating a significant carbon footprint.
Espresso Book Machines will print the book for sale on site, as needed in locations in the U.S., Canada, the U.K. and Egypt, as well as in Australia.
The book will still be published using traditional methods in markets where the new technology is not yet installed. As technology progresses, however, more OECD books are expected to be printed for local sale in this way, OECD said.
"New technology is transforming the publishing industry, giving us the opportunity to reduce significantly our carbon footprint and improve delivery times for customers," Toby Green, head of publishing at OECD, said.
"Using this approach, publishing can become a just-in-time business that is both economically more efficient and friendlier to the environment. Each of the books printed and sold through the Angus & Robertson bookshop in Melbourne, for example, will save 5.8 kilograms in carbon emissions."
Source: Organisation for Economic Co-Operation and Development (OECD).