ASTM Int'l Issues Manual on Int'l Consumer Product Testing
July 1, 2007 // Published as a news service by IHS
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ASTM International released Manual 55, International Consumer Product Testing Across Cultures and Countries.
The manual is divided into two sections, general principles and individual documents.
The general principles section deals with issues involved in the planning, design and execution of international consumer product tests across cultures and countries (cross-cultural consumer research tests) and the data analysis and interpretation of the results.
This document addresses the unique situations involved in the design and execution of tests conducted with different cultures or in different countries, said ASTM International.
Special consideration is given to language issues, questionnaire design and test execution based on key cultural differences among countries.
This document provides insights into:
- Government regulations.
- Customs and culture.
- Test design, planning and execution.
- Questionnaire issues, attributes, scales and validation.
- Participants, test staff and test administration.
- Multi-country/culture approach.
- Data issues including raw data and data analysis.
- Case studies.
The second section contains individual documents that focus on country-specific testing information, caveats and scenarios. While some specifics and examples are provided throughout the general principles document, explicit country-related information is provided in the country documents.
Specific issues are addressed relative to each of these countries: Argentina, Brazil, Canada, China, France, India, Japan, Korea, Mexico, the Netherlands, New Zealand/Australia, Philippines, Poland, Spain, Thailand, the U.K. and the U.S.
Source: ASTM International.