IN THIS ISSUE: 1. MANAGING RISK WORLDWIDE WITH DET NORSKE VERITAS (DNV)
2. LOST IN THE TRANSLATION . . .
3. ANNOUNCING: BSOL CUSTOM COLLECTIONS FOR EUROPEAN,
INTERNATIONAL & BRITISH STANDARDS
4. TEXTADVANTAGE PLUS ENHANCEMENTS & ADDITIONS
5. NEW IHS SOLUTION HELPS YOU CREATE TRAINING MATERIALS
6. ASTM LIVE COURSES NOW AVAILABLE FROM IHS
1. MANAGING RISK WORLDWIDE WITH DET NORSKE VERITAS (DNV)
Managing risk means reducing uncertainties involved in decision-making and preparing for all business eventualities. Headquartered in Oslo, Norway, Det Norske Veritas (DNV) is an independent foundation with the objective of safeguarding life, property, and the environment by providing three categories of service: classification, certification and consultancy. DNV has been a ship classification society since 1864, and is recognized as a leader in today's global classification market and an international provider of services for managing risk.
DNV standards provide guidance on key factors, which DNV considers to be the core compliance issues for owners and operators of classified offshore units for safety, compliance, and avoidance of any unnecessary duplication of work. Offshore compliance requires that the design, construction, and operation of offshore units be safe.
IHS DNV standards service offers the specifications, standards, and recommended practices that you need for compliance.
To learn more about the IHS DNV standards service, visit http://engineers.ihs.com/products/standards/index.jsp or call 1-800-716-3447 (USA/Canada) or 1-303-397-2896 (Worldwide).
2. LOST IN THE TRANSLATION . . .
International Guidelines Developed to Upgrade Quality of Foreign Language Translations
Translation is not an exact science. Substituting a word in one language for a word in another can be a challenge, as the concept represented therein may not be equivalent across cultures. To aid professional translators in their quest to produce high quality texts, a new international standard has been issued to increase the reliability of translation services.
Here are a few of examples of how some American product advertising was communicated in various foreign languages or just "lost in the translation."
* Attempts to sell Chevy Nova cars in Spanish speaking countries failed miserably. "No Va" means "It Does Not Go" in Spanish.
* When Pepsi first started marketing its products in China a few years ago, they translated their slogan
"Pepsi Brings You Back to Life" very literal. However, the slogan in Chinese really meant "Pepsi Brings Your Ancestors Back from the Grave." How's that for a rejuvenating drink?
* Clairol's "Mist Stick" curling iron was considered a useless product when introduced into the German market. "Mist" is German for manure. Not too many people had use for a "manure stick."
* An American T-shirt maker in Miami printed shirts, which promoted the Pope's visit, for the Spanish market. Instead of "I saw the Pope" (el Papa); the shirts read, "I saw the potato" (la papa).
Help is on the way to prevent misinterpretations and to accurately portray products and messages that a company "wants" to communicate. The International Standards Organization (ISO), along with other language resource organizations, has developed the standard ISO 12616 Translation-oriented Terminology to help facilitate translations across foreign cultures.
IHS offers the full collection of ISO standards. To view the standards available, visit http://www.ihs.com/index.jsp or call 1-800-716-3447 (USA/Canada) or 1-303-397-2896 (Worldwide).
3. ANNOUNCING - BSOL CUSTOM COLLECTIONS FOR EUROPEAN, INTERNATIONAL & BRITISH STANDARDS
User-defined Custom Collection subscriptions are now available for all European and British Standards via British Standards Online (BSOL). In addition, because BSI has adopted well over 50% of all ISO and IEC standards, many popular international standards can be selected!
Building a BSOL Custom Collection is an effective way to provide company-wide access to mission critical standards. Some of the benefits a custom collection can provide are:
* Customer can define a collection of standards matching exact needs.
* Company-wide, instant, and unlimited access via the desktop.
* Change Notification via email alert and standards tracking.
* High quality pdf images with true copy and paste facility.
* And more . . .
To learn more about custom European, International & British Standards available from British Standards Online visit, http://bsonline.techindex.co.uk or 1-800-716-3447 (USA/Canada) or 1-303-397-2896 (Worldwide).
4. NEW TEXTADVANTAGE PLUS ENHANCEMENTS & ADDITIONS
New Enhancement! Watch List Feature Added To All TextAdvantage Plus Accounts
IHS' popular Watch List functionality is now active for all TextAdvantage Plus subscribers! Watch List helps you keep track of specific documents of interest. You can create a list of documents used in a particular project or contract in order to view them quickly without performing a search.
If you're expecting a document to update soon, add it to a Watch List, and request our Document Alert service so that as soon as TextAdvantage Plus posts the revised document, the Document Alert feature will send you an e-mail notification.
New Addition! 2002 Addenda to the ASME Boiler and Pressure Vessel Code
The eagerly awaited 2002 Addenda to the ASME Boiler and Pressure Vessel Code are now available in TextAdvantage Plus! If you're not currently a subscriber to the electronic ASME Boiler and Pressure Vessel Code, ask your IHS representative for more information about this valuable collection, visit http://www.ihs.com/bpvc/index.jsp or call 1-800-716-3447 (USA/Canada) or 1-303-397-2896 (Worldwide).
5. NEW IHS SOFTWARE CREATES TRAINING MATERIALS
We all know that staff reductions do not equal workload reductions. So, when quality training and documentation are critical to your success, a tool that reduces courseware development time and custom eLearning expenditures by as much as 80% is considered revolutionary.
The IHS Intelligent Learning Solutions automates many of the labor-intensive steps that you would typically experience during the development of training and documentation tools. Companies, such as PeopleSoft, Yahoo!, American Express, Merrill Lynch, and Auburn University, have experienced a significant ROI from IHS solutions in a matter of days not months or years.
Learn how IHS Intelligent Learning Solutions are designed to manage your company's eLearning and Communication initiatives and how this solution eliminates the need to "piece together" a solution from multiple vendors. IHS provides all the tools necessary to deploy, access, and measure the effectiveness of your eLearning content throughout your entire company.
Please contact us for a demonstration of this revolutionary software solution.
IHS Representatives:
Jim Thomas (East U.S.) 800-525-7052 x6270
Craig Wells (West U.S.) 800-525-7052 x1026
David Wagner (Int'l.) 800-525-7052 x1207
6. ASTM LIVE COURSES NOW AVAILABLE FROM IHS Contact your IHS representative to organize on-site ASTM Standards Education Courses for your engineers. These courses are available for public forums, on-site presentations, and on CD-ROM.
Titles include:
* PETROLEUM
Aviation Fuels
Gasoline
Marine Fuels
* CORROSION
Corrosion Testing
* PLASTICS
Intro to Major Testing Techniques
* ISO 14000
Managers
Auditors
* TEXTILES
* ENVIRONMENTAL
For more information contact:
Jim Thomas (East U.S.) 800-525-7052 x6270
Craig Wells (West U.S.) 800-525-7052 x1026
David Wagner (Int'l.) 800-525-7052 x1207
CUSTOMER SUPPORT Based on your individual Customer Service Plan, you can receive service from IHS Customer Support. Our team of knowledgeable specialists can help you maximize the value of your IHS products by assisting you with installation, usage, research and hardware/software issues. Contact IHS Customer Support whenever you need assistance with IHS products - we're here to help!
How to contact us:
Tel: 800-447-3352 (USA/Canada)
+1-303-397-2295 (Worldwide)
Fax: 303-397-2599
TDD: 303-754-4032
E-mail: custsvc@ihs.com
Web: http://www.ihs.com/support
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